Jack White elaborates on recording and mastering [Audio]

On Blunderbuss, his solo debut, the analog purist makes spur-of-the-moment
choices and proves that you don’t have to buy into the loudness wars to
make a Number One record

by Kylee Swenson Gordon

Photo by Jo McCaughey

In the August 2012 issue of Electronic Musician, we go behind the scenes on the Blunderbuss studio sessions. Here, read our extended interview with Jack White, in which he elaborates on his recording and mastering process, and shaking up performance scenarios.

Let’s start with your overall recording approach.
If somebody asked me, “Okay, we’re going to record a guitar part in a hotel room. What do you want to be in the room?” I’d say, “I want a small 15-watt amp with a reverb, and bring me that Supro guitar.” You want anything else? “No, not really.” That’s what I would say. It’s not me preaching to anybody. It’s just that’s what I would want. And a ribbon microphone and a reel-to-reel. Somebody else would say, “You know what? I don’t know what guitar I want. Why don’t you bring down ten of my Les Pauls, three Stratocasters, a Tele, four of the Silvertones, and we’ll figure something out. And you know what? Bring the Marshall, the Twin Reverb, six other amps, and then let’s record all of those guitars because I don’t which one’s going to be the one I want. And we’ll put it down on Pro Tools and record 45 guitars tracks, and then, you know what? I’m going to go on vacation and you engineers pick the best one.” That’s how somebody else might do it, and that’s how a lot of guitar players do it. And that’s just not how I work. I make my decisions early on and eliminate right from the get-go, so I don’t have to make those choices down the road because it just makes it harder on you. [read]

Covr Lets Photojournalist Take Secret iPhone Photos

I LOVE photography but I’m not sure how I feel about this.  Okay, the vast majority of people who would buy and use this are harmless, but, I see this as a product that has a huge potential for invasion of privacy.  Note: I’m not a fan of Google glass either.  Make up your own mind.  I would probably get one because I love street photography but I’m not excited about it.

Their video spins the product in the best possible light.

Now here’s something that will probably jangle the Jimmies of those who do dastardly deeds in the public eye but don’t want to get hammered by pro photojournalists.

The new device is called Covr and it’s a slip-over prism lens for the iPhone 5 and iPhone 5S, enabling the user to snap photos without having to raise their phone. It’s brilliant.

According to Wired, this is right up the alley of professional moment-capturers and life-framers such as Thomas Hurst or Richard Koci Hernandez.

The Covr still provides iPhonographers with pristine opportunities to snap great photographs in high quality, and doesn’t do anything to diminish those pristine moments that can be immortalized for all eternity. [read]

Great alternative to your Canon, Nikon and Sony Kit Lens

Tamron 16-300mm Di II VC PZD MacroSo, you are the proud owner of a DSLR.  You’re not a professional but you do want to take better pictures of you kids, family and vacations. The kit lens that came with your camera is ‘okay’ but it’s not quite wide enough for those family shots, birthday parties and other gatherings.  Plus, it doesn’t zoom enough to get those sport shots from your kids’ baseball, soccer or volleyball games.  You can spend thousands of dollars on a wide angle lens and a zoom lens or. . . . you can take advantage of the newly announced Tamron 16-300mm Di II VC PZD Macro lens.Tamron_B016_JunglePlant_©IanPlant

At a LOW price of slightly over $600 you get both the wide angle and zoom you need to capture all those special moments.  Plus, the len has vibration compensation which means that those zoom photos will be sharper.

Tamron 16-300MM F/3.5-6.3 Di II VC PZD MACRO an advanced new All-In-One zoom lens, designed exclusively for DSLRs with APS-Csize image sensors, that provides an amazing 18.8X zoom ratio.

A further expansion of the imaging range with a minimum focal length of 16mm (35mm film equivalent: 24.8mm) at the wide-angle end of the zoom range, and a maximum focal length of 300mm (35mm film equivalent: 465mm), this remarkable new lens provides the world’s first zoom ratio of approximately 18.8X.16mm_small

This lens is now available for pre-order and if you order it via one of the links below, you help me keep this blog up and running (which I appreciate).


Tamron 16-300mm f/3.5-6.3 Di II VC PZD MACRO Zoom Lens, for Canon EOS Digital SLRs with APS-C Sensors, U.S.A. Warranty

Tamron 16-300mm f/3.5-6.3 Di II VC PZD MACRO Zoom Lens, for Nikon AF Digital SLRs with APS-C Sensors, USA

Sony Alpha & Maxxum:
Tamron 16-300mm f/3.5-6.3 Di II VC PZD MACRO Zoom Lens, for Maxxum & Sony Alpha DSLRs – U.S.A. Warranty

- joe randeen :: 3 Penguins Photography

The Most Expensive Keywords in Google AdWords

Most Expensive KeywordsThe Most Expensive Keywords in Google AdWords. Granted, this article is from 2011 and from a company that wants to sell you on it’s services BUT it is still worth reading.  You’ll find it interesting, I think.

On the heels of Google’s blow-out Q2 2011 earnings announcement last week, we wanted to find out the most expensive keywords – what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google’s profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google’s profits. The results of our research are illustrated in an infographic of the most expensive keywords. [read]

8 Of Google’s Craziest Offices

While most of us 9-to-5ers hunch over in boxy, fluorescent-lit cubicles, feeling lucky if our office has a snack machine, the Google employees of the world are zooming around on scooters, slipping down tube slides, playing on their indoor putting green, and gloating about the awesomeness of their offices. If they can even be called offices–the designs of these nerd playgrounds so outclass your average corral of homogenous desks that we had to round them all up in a grand, jealousy (and sometimes eye-roll)-inducing slide show, on the occasion of Google unveiling its new Mexico headquarters. As one Google spokesperson told the New York Times, designers of Google offices have but one goal: “to create the happiest, most productive workplace in the world.” Marvel at the most over-the-top workspaces of Google’s big happy techie family and lament not being better at computer science. [read]

France Just Made It Illegal To Answer Work Emails After 6pm

There are many ways to distance yourself from the crushing tidal wave that is your work inbox. You can, for instance, impose an email sabbatical, which is supposed to be good for your mental health. Or you can plow through all of your emails in one go with the savvy use of search filters.

Now, there’s a new lifehack for dealing with email 24/7, and it might just be our favorite yet: Move to France. The Guardian reports that the country just made it illegal for employees to attend to “work-related material on their computers or smartphones” after they clock out for the day [read]

Don’t Eat It, It’ll Kill You

STRESS-FOODGetting increasingly frustrated with “media” and “experts” and “studies”.  Eggs and BAD, no eggs are GOOD.  Gluten GOOD, no gluten is the GREAT SATAN.  Peanuts, no peanuts.  Fish, NO – too much mercury.  Don’t eat farm raised, do eat wild because we are depleting the supply.  Buy ORGANIC but is it really organic?  Now I can’t drink water because it comes in plastic bottles and tap water isn’t safe.  Do eat, don’t breath, take a pill you’ll feel better.  I’m rambling but it’s only because I’m fed up.  So, here comes a great article.  Read and enjoy.

I know you. We have a lot in common. You have been doing some reading and now you are pretty sure everything in the grocery store and your kitchen cupboards is going to kill you.

Before Your Healthy Eating Internet Education:

I eat pretty healthy. Check it out: whole grain crackers, veggie patties, prawns, broccoli. I am actually pretty into clean eating.

After Your Healthy Eating Internet Education:

Those crackers – gluten, baby. Gluten is toxic to your intestinal health, I read it on a forum. They should call those crackers Leaky Gut Crisps, that would be more accurate. That veggie burger in the freezer? GMO soy. Basically that’s a Monsanto patty. Did you know soybean oil is an insecticide? And those prawns are fish farmed in Vietnamese sewage pools. I didn’t know about the sewage fish farming when I bought them, though, really I didn’t!

The broccoli, though..that’s ok. I can eat that. Eating that doesn’t make me a terrible person, unless….oh, shit! That broccoli isn’t organic. That means it’s covered with endocrine disrupting pesticides that will make my son sprout breasts. As if adolescence isn’t awkward enough.

And who pre-cut this broccoli like that? I bet it was some poor Mexican person not making a living wage and being treated as a cog in an industrial broccoli cutting warehouse. So I’m basically supporting slavery if I eat this pre-cut broccoli. Oh my God, it’s in a plastic bag too. Which means I am personally responsible for the death of countless endangered seabirds right now.

I hate myself.

[read more]

TWIT Spotting: Texting-and-Driving Vigilante

Yesterday my 8 year old and I were going to pick up some groceries.  We parked the car and were about to walk across the parking lot to enter the store.  As I teach all my children, look both ways.  We stopped, looked and noticed a car on our left slow down.  I took ONE STEP forward and quickly noticed that the slowing car was now speeding up.  As the car drove by I saw a young lady, in her late teens, TEXTING while nearly hitting me and another pedestrian.

When I have the opportunity to be a passenger in a car I OFTEN see other drivers texting, holding their phones while driving, even reading while driving.  How may times I’ve thought, “I should take a picture and post it.” Well, somebody is finally doing that.  TwitSpotting.com

Meet the Bay Area man on a mission to embarrass drivers who text.

As part of his high-tech campaign to get drivers off their phones, a Silicon Valley graphic designer named Brian Singer has been snapping photos of people he sees texting behind the wheel.

“I was blown away by the number of people texting while driving,” Singer said.

Singer snaps the pictures and puts them online. He’s even put them on a few Bay Area billboards.

Experts say texting – or even checking texts – while driving is the equivalent of closing your eyes for a stretch of five seconds.

Singer said he noticed a lot of texting while he commuted to work, so he started the website TWITspotting.com. TWIT stands for “Texting While in Traffic.”

He said he does it because he wants everybody to stop texting. [read]

Cheap Photographers Only Kill Themselves, Not The Industry.

Awkward Family Photos

A fellow photographer and friend turned me on to this article.  An important read for photographers.  Enjoy.

First, thanks for all of your input on the first blog post of this series. As usual, your comments are far more interesting, entertaining, and thought provoking than anything I write here. If you haven’t read through those yet, you should. What’s interesting to note in the comments there is how the tone of comments changes through the 100+ of them. They start off friendly enough and then somewhere in the middle a few feathers begin to get ruffled. That’s fine. That’s welcomed. It’s a very interesting time in our industry right now and it’s good to have passionate discussion about it. The smart photographers will sit with open minds and get a bit introspective and take a look at their own business practices. The stupid photographers will sit from on high and just point fingers OR sit at the bottom and think, “I’m banking an extra $1,000 a month that I don’t claim with my $800 camera!”

Anyway. Check out that photo above. It’s some stop light advertising for a wedding photographer advertising weddings starting at $350. Man… that’s cheap. Is this person part of the problem in our industry? Absolutely not. I admire the hustle. I admire the fact that they are trying. Now –  if you are the type of pro photographer that looks at that and says, “This is everything that is wrong with this damn industry! You can’t be a pro charging $350 for a wedding! What an A-hole!” Yeah, if you’re that photographer let me challenge you.

Think of the brides out there who don’t have a budget but want some photos of their weddings. Maybe there are young couples getting married who don’t have the parents to pay for a big event or they don’t want to start their young family in debt but they would like someone to come take some pictures. Are you saying that if they can’t afford a $3,000+ photographer then they don’t deserve photos? Are you saying that if they can’t afford a Mercedes then they shouldn’t be allowed to drive? Shame on you. Not everyone can afford pro level prices. That doesn’t mean they can’t have some level of photographic services available to them. [read]


Joe Randeen :: 3 Penguins Photography