If you are David Johns, you make the slickest video of your life, and wait for the offers to come rolling in.
On Sunday, Johns posted a video on YouTube titled “Buy My Barina” to sell his 1999 Holden Barina hatchback.
But this is no ordinary car ad. Johns is the digital director of Australian agency Chimney, so he got his colleagues on board, and made the used-car ad to beat all used-car ads.
The beautifully constructed footage is like a scene out of The Fast and the Furious. The blue Barina is shown speeding through city roads in all its glory, with flames shooting out from behind the wheels.
“This is driving, redefined,” the video declares, as various slogans pop up on screen, demanding your attention. “Style redefined. Performance redefined. Luxury redefined.” This is a crappy three-door car totally redefined. And it can be yours.
The car has only had one owner, comes with 10 months rego and as a bonus, includes matching seats. If that isn’t enough to get you to line up, how about 20th-century extras thrown in? There’s an AM/FM radio, auto-stop cassette player and an internal fan. This is a ride like no other. [read]