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Not just my head, but your customer’s head and yes… yours. Everyone has multiple conversations and priorities going on, competing [...]
June 1, 2010
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A magazine with a million subscribers might spend more than a million dollars to deliver a single issue to its subscribers. A million dollars [...]
March 29, 2010
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A few people are afraid of good ideas, ideas that make a difference or contribute in some way. Good ideas bring change, that’s frightening. [...]
December 21, 2009
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Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas [...]
November 18, 2009
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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out [...]
November 13, 2009
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Marketers rarely think about choosing customers… like a sailor on shore leave, we’re not so picky. Huge mistake. Your customers [...]
November 11, 2009
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Any sufficiently overheated industry will eventually resemble high school. High school is filled with insecurity, social climbing, backbiting, [...]
October 16, 2009
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There are people who I will never encounter in a restaurant. That’s because when these people go out for dinner, they go to chain [...]
October 12, 2009
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A big car on a wet frozen lake goes nowhere. No traction, no motion. A small bug working its way across a gravel driveway takes forever. Too much [...]
October 11, 2009
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Our Culture (high and popular) is usually created by people who are happy with the systems the world has given them. Magazine editors don’t [...]
October 7, 2009