Last week, Apple gave us all a gift called Songs of Innocence. On Monday, it released instructions on how to give that gift back.
The company concluded its big reveal of the Apple Watch and the newest generation iPhones with a curious coda: 10 years after the U2 song “Vertigo” was used in one of the first “dancing silhouette” iPod ads, the band took to the stage to unveil a surprise new album being distributed exclusively by Apple, and given to all users of the iTunes Music Store. In a press release, Apple calls this, correctly, “the largest album release ever.” “A big moment in music history. And you’re part of it,” crows the U2 page Apple set up on its website. “Never before have so many people owned one album, let alone on the day of its release.” [read]