There are lots of times when I’m stuck on a title for a post, or the perfect word for something I’m writing.

Fortunately, we’re pretty keen on experimenting and testing here at Buffer, so I can try lots of different ideas and see what works best.

Even better, though, is having some data to give me a rough guide on where to start. I found some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.

1. Create a “curiosity gap”

Upworthy is arguably one of the most successful content marketing companies around, with massive successes on social media to their name. [read]

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About joetheflow

I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - http://www.3PenguinsDesign.com ::: 3 Penguins Photography - http://www.3PenguinsPhotography.com :::

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