There are lots of times when I’m stuck on a title for a post, or the perfect word for something I’m writing.
Fortunately, we’re pretty keen on experimenting and testing here at Buffer, so I can try lots of different ideas and see what works best.
Even better, though, is having some data to give me a rough guide on where to start. I found some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.
1. Create a “curiosity gap”
Upworthy is arguably one of the most successful content marketing companies around, with massive successes on social media to their name. [read]