While I like to think I know a little about business writing, I often fall into a few word traps. For example, “who” and “whom.” I rarely use “whom” when I should. Even when spell check suggests “whom,” I think it sounds pretentious. So I don’t use it.

And I’m sure some people then think, “What a bozo.”

And that’s a problem, because just like that one misspelled word that gets a resumé tossed into the “nope” pile, using one wrong word can negatively impact your entire message.

Fair or unfair, it happens.

So let’s make sure it doesn’t:

Adverse and averse

Adverse means harmful or unfavorable; “Adverse market conditions caused the IPO to be poorly subscribed.” Averse means dislike or opposition; “I was averse to paying $18 a share for a company that generates no revenue.”

But you can feel free to have an aversion to adverse conditions. [more]

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About joetheflow

I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - http://www.3PenguinsDesign.com ::: 3 Penguins Photography - http://www.3PenguinsPhotography.com :::

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