This will huge for Amazon, which needs a way to differentiate its new phone — which will run a modified version of Android — from all the others on the market. Even if its hardware and software aren’t better than other options, if it’s cheaper for people to use, Amazon’s phone could be a huge hit.
Smartphones have gotten cheaper and cheaper, but wireless plans remain pretty pricey. If Amazon offers good service at a lower price than the competition, consumers may find its offer compelling. [read]