Will EVERYTHING become proprietary one day?  It’s an interesting question.  As a freelancer I completely understand the issues with being undercut.  Larger corporations develop products only to see the market flooded with cheap copycats that steal profits.  Take a moment to read this article and watch the video.
In an effort to reclaim control over the single-serve coffee market, Keurig parent company Green Mountain Coffee Roasters’ new generation of “Keurig 2.0” brewers will include interactive readers programmed to work only with Keurig-licensed K-Cups. The company confirmed the news in a recent earnings call, as reported by Techdirt. The new brewers are due out in stores later this year.

The move comes at a time when Keurig’s grip on the booming single-serve coffee market might be slipping. The company’s original K-Cup patent expired at the end of 2012, and not surprisingly, bargain-priced competitor cups soon began showing up on store shelves and taking a bite out of Keurig’s sales. To make matters worse, the Keurig Vue brewers and their recyclable Vue Packs — originally intended to replace the K-Cup and extend Keurig’s patent-powered control of the market through 2021 — haven’t caught on. After all, the recent surge in unlicensed competitor cups has brought more options and better prices, with companies like Panera forgoing Keurig’s licensing fee and passing (at least some) of the savings on to the consumer. Why would anybody switch to something that’s more restricted? [read]

Here is an interesting video on the subject.


About joetheflow

I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - http://www.3PenguinsDesign.com ::: 3 Penguins Photography - http://www.3PenguinsPhotography.com :::

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