The move comes at a time when Keurig’s grip on the booming single-serve coffee market might be slipping. The company’s original K-Cup patent expired at the end of 2012, and not surprisingly, bargain-priced competitor cups soon began showing up on store shelves and taking a bite out of Keurig’s sales. To make matters worse, the Keurig Vue brewers and their recyclable Vue Packs — originally intended to replace the K-Cup and extend Keurig’s patent-powered control of the market through 2021 — haven’t caught on. After all, the recent surge in unlicensed competitor cups has brought more options and better prices, with companies like Panera forgoing Keurig’s licensing fee and passing (at least some) of the savings on to the consumer. Why would anybody switch to something that’s more restricted? [read]
Here is an interesting video on the subject.