A common email I get from LinkedIn readers goes something like this:
I’ve applied to 100’s of jobs and aren’t getting any responses. I tailor my resume for each one and send a professional cover letter explaining how my skills meet their requirements, but still, I get nothing. What am I doing wrong?
Their mistake? Doing what everyone else is: going through the job search motions, but not really getting in the game. With that many people competing for the same positions using the exact same marketing approach, no wonder the results are dismal. It’s like running on a treadmill but expecting to end up in a different location – when you’re done you’ve gone nowhere and are left exhausted and unfulfilled. [read]