Time and time again I see it: Everyday shoppers want to get healthier. So they pick up something from the store that is ridiculously expensive, but no healthier than what they’ve been purchasing in the past.
Let’s call this for what it is: clever marketing.
Companies are smart. They spend absurd amounts of money on marketing, advertising, and branding to increase their bottom line. Hey, I’m all about free enterprise and businesses making money, but I also have to be smart with both my money and my health.
If you’re looking to get a little healthier, here are some labels to watch out for:
1. “All Natural.” This is probably one of the biggest dupes on the average consumer. Just because a product says “all natural” does not mean that it is good for you. According to the USDA, products with the “All Natural” label can still contain a multitude of additives, hormones, genetically modified ingredients (GMOs), antibiotics, pesticides, and more.
Solution: Look for the “100% USDA Organic” seal or purchase more raw, whole foods.