This summer, Fast Company asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. “The greatest challenge? I don’t think it’s just our challenge,” said Ahrendts. “It’s [the challenge] of every company, I think [for] every great leader–I think Tim Cook has the same challenge.”

That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling. Today, Apple named Ahrendts as the company’s new senior vice president of retail. She’ll be overseeing Apple’s in-store and online consumer experience, and reporting directly to CEO Tim Cook. It’s unclear how far along the hiring discussions were when our interviews with Ahrendts took place in late July and earlier this month, but it’s evident that Ahrendts was either remarkably attuned to Cook’s goals or presciently aligned with Apple’s mission. “[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this”–she waved her iPhone–“is enabling them,” she said. [read]


About joetheflow

I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - ::: 3 Penguins Photography - :::

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