If you’re surprised or upset that Ben Affleck has been chosen to be Batman in upcoming film projects, it’s because you probably haven’t seen Argo or The Town. If you’re upset with Ben, it’s because you might remember Daredevil, or maybe it’s because you haven’t seen him in pretty much any movie, but know him from the tabloids.

There’s a huge and interesting lesson in this that applies to our business: people remember some old and distant version of you, and people remember the larger world’s (press and media) version of you, but if they’re not actively paying attention to your work, then they forget and discount all your other work. [read]


About joetheflow

I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - http://www.3PenguinsDesign.com ::: 3 Penguins Photography - http://www.3PenguinsPhotography.com :::

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