Last year, Facebook hit a new turning point in its nine-year history.
It lost users.
While the social media giant did hit the 1 billion monthly active user mark globally in 2012, it also lost 1.4 million U.S. monthly active users late last year—a small but symbolic decline. And it wasn’t the only major social network experiencing a slowdown.
After years of double-digit expansion, social media use in the U.S. leveled off markedly last year. American social media users grew an estimated 6.8 percent in 2012, a far cry from 30 percent growth rates just a few years ago. With so many of the country’s 221 million netizens already logging into social networks, growth is forecast to slow to a trickle in the years ahead.
Meanwhile, overseas, the social media landscape is entirely different. [read via LinkedIn]