As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is always at least some disconnect between designers and non-designers, especially considering the vast differences in both the day-to-day work and the success metrics of each group.
However, having spent the last several years basically being the translator between the two, one thing has really surprised me: the vast majority of non-designers don’t actually understand what a designer’s real role is. By Keith Frankel – [read]