The last time you got into your car, did you notice if your wheels were properly aligned?
My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway?
But it’s an important question. Wheels being out of alignment can decrease gas mileage, reduce the longevity of tires through uneven wear, and make handling the car more difficult.
You might even say that it can cost you in traffic.
The same is true for your website.
Right now, your website may be out of alignment in ways that your eye isn’t trained to see. If so, it’s likely also costing you in traffic and conversions.
Let’s take a look at three of the most common and correctable ways that websites get out of alignment, and what to do about them. [read]