For far too long marketers focused on maximizing fan count instead of maximizing fan engagement, and now we’re paying the price–to the tune of users who block all of your page’s updates. Here are the (bleak) statistics and what you can do about them.
We are all counting numbers around our communities. After all, a thousand fans looks better than a hundred. But have you personally ever hid a post from a brand you’re a fan of? And have you, as a marketer, ever wondered how many of your fans do the same thing?
There are four types of negative feedback on Facebook ranging from undesirable, to worst for a marketer, starting with:
● Hide: hides a single specific post from the user’s newsfeed
● Hide All: hides all the posts by that page from the user’s newsfeed. This used to be known as “unsubscribing.”
● Unlike Page: “unfan” the page
● Report spam: user thinks your page is spam
Negative feedback means your content isn’t aligned with your fan base. That doesn’t always mean your content is bad–sometimes you are delivering great content to the wrong audience. Or sometimes you are simply posting too frequently and overwhelming the users. [read]