Everyone wants to be liked — particularly marketers on Facebook. But just what does it mean when a user “likes” or follows your brand? What is the value of a “like?” From my view, a lot of brands are spending too much time and too many resources just to be “liked,” when it doesn’t necessarily mean there will be any real impact.
I know this might be a controversial point of view, but think back to high school and the kids who spent all of their time trying to be “liked.” Most everyone watched those kids in awe/confusion/amusement (pick the most appropriate) as they created an image and presented themselves as leader of the “in” crowd. They were chosen to be the homecoming king/queen, vice president of the Student Council (president was too much work). But at the end of the school year, what exactly had they accomplished besides having the most signatures in their yearbook? Not a lot. Note: I am just trying to make a point and apologize to all the popular kids who went on to great things beyond high school. [read]