A few smart guys at Google recently figured out that people will actually visit a website less often if it takes 250 milliseconds longer to load than a competitor’s site. That’s how accustomed we are to getting what we want online. When your target audience’s patience is less than the blink of an eye, it is vital to follow your parents’ shopworn advice and make a good first impression. And, chances are, you know more about this than you think you do.
If you’ve ever made a profile on Facebook or LinkedIn or any other social networking site, you know that people are constantly making branding decisions about themselves. From something as simple as a profile picture, you can figure out if someone is an aspiring photographer, a drunken sports fan, or just an aspiring drunk. [read]