Mei Mei Yap’s (known online as “Jules”) love for everything IKEA inspired her to set up an unofficial blog. When Yap encouraged her social network to share their inspired creations, she may not have realized the waves that she was about to create.
Yap’s fanaticism triggered an online, social, fan-to-fan phenomenon that indulged the passions of genuine IKEA lovers in the most un-marketing way possible.
Today, in 2012, her venture has grown into IKEA Hackers.com — the unofficial online social exchange platform for IKEA fans from across the globe who love to share, showcase, or merely borrow inspiration and ideas on how to modify, improvise, or merely repurpose off-the shelf IKEA products and make them signature. [read]