Spending time pondering your dreams isn’t just for philosophers. It’s actually a hard-nosed business necessity for entrepreneurs, argues one business school professor.

You’ve got a great idea, market research, first-class collaborators and a rock-solid business plan, so you’re all set to get the ball rolling as an entrepreneur then, right? Actually, argues a recent post in Instead Knowledge, you may be missing one often over-looked tool for start-up success: dreams.

No, not the kind where you can fly or show up at school naked. The kind of dreams the post by Grace Segran refers to are those that are central to your waking, not sleeping, hours. Segran references the work of Marc le Menestrel, a business professor at a university in Barcelona who is teaching ethics at Instead as a visiting professor. She explains, [read]


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I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - http://www.3PenguinsDesign.com ::: 3 Penguins Photography - http://www.3PenguinsPhotography.com :::

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