Frank Barry, professional services manager at Blackbaud and blogger at NetWits ThinkTank, helps non-profits use the Internet for digital communication, social media and fundraising so they can focus on making an impact and achieving their missions. Find Frank on Twitter @franswaa.
These days, non-profits are strategizing online content to help connect with the right web audiences. The concept of creating content to engage with your audience isn’t new, especially in the non-profit world, but it is becoming more critical to creating online success.
Essentially, great content gets into people’s hearts and inspires action, says content marketing evangelist Joe Pulizzi in a blog post.
According to the Content Marketing Institute (CMI), “content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.” [read]