Piper Jaffray’s resident Apple analyst Gene Munster stands out as arguably the most outspoken proponent of an Apple-branded HD TV television set, the mythical iTV. With all eyes now on Apple’s iPad 3 unveiling next Wednesday, we’re also keeping our fingers crossed for a much-needed Apple TV refresh with 1080p video output and a faster processor, among other things – especially now that Apple TVs are increasingly disappearing from shelves.

Piggy-backing on the Apple TV hype, Munster shed more light on what he thought a full-blown television set adorned by the shiny Apple logo should be like in yesterday’s interview with Bloomberg Radio’s Tom Keene and Ken Pruitt. Munster’s betting Apple will introduce the rumored product some time this year and is expecting a Fall availability. The key quote:

It’s going to live up to some of the building hype. It will be the biggest thing in consumer electronics since the smartphone.

From the design standpoint, the iTV “will look different” than your regular telly. “Imagine just a sheet of glass – no edges or bevels”. The analyst re-iterated his previous observations, including strong focus on content consumption (presumably delivered through iTunes/iCloud) and Siri voice control. [read]


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