There’s a lot more to movie poster design than meets the eye. Unlike most other marketed products, movies require immediate emotional impact while still maintaining a continuous push to each subsequent level of distribution. It’s enough to make someone with a dual-major in psychology and graphic design wish they’d gone to law school.
The most attention is given to perfecting the trailer and setting it for distribution, but a close second is the “visual collateral” associated with a film. The posters, in-theater displays, and DVD box art are all meticulously planned and designed to touch people on the right emotional level. They all must say just enough and not a word more. They have to compel, inspire, and excite the potential viewers in ways that will have them in the theaters, buying the DVDs or digital downloads, or streaming them to their homes. [read]