Erin Newkirk admits that she too, has been guilty of touting the value of handwritten thank-you notes at the expense of actually sending them.
Except that unlike the rest of us, Newkirk was actually at the helm of one of the first online greeting card companies, Red Stamp. Founded circa 2005, before Facebook was a regular part of everyone’s daily life, the company aimed to be an online “social secretary,” acting as a reminder service along with offering high end occasion cards sent through its website. “Our twist was that for an additional fee, we would hand-write and send cards on behalf of our clients,” says Newkirk. [read]