According to new data compiled by Morgan Keegan (via AllThingsD), non-Apple revenues for the mobile computing industry made up of smartphones and tablets has remained stagnant for the last five years. In other words, without Apple, revenues for the industry in Q4 2011 would have been roughly the same as in Q4 2007.

To be specific, revenues in Q4 2007 were approximately $37.93 billion for the industry (iPhone was introduced June 2007). By Q4 2011, revenues almost doubled to $71.4 billion. Take Apple out of the equation and revenues in Q4 2011 drop to almost 2007 levels, approximately $37.97 billion. To put that in perspective, Apple reported $33.5 billion in mobile device revenues for Q4 2011, that’s 47 percent of the $71.4 billion reported by the entire industry. [read]


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I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - ::: 3 Penguins Photography - :::

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