Ok, I’ll admit it, I am exaggerating a little bit when I say people are inherently lazy. What I really mean is that people will do the least amount of work possible to get a task done.

Is lazy another word for efficient? – Over eons of evolution humans have learned that they will survive longer and better if they conserve their energy. We’ve learned that we want to spend enough energy to have enough resources (food, water, sex, shelter), but beyond that we are wasting our energy if we spend too much time running around getting stuff. [read]

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A MUST READ100 Things Every Designer Needs to Know About People (Voices That Matter)
Can’t say enough about this book.  It’s definitely influenced how and why I design.

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About joetheflow

I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - http://www.3PenguinsDesign.com ::: 3 Penguins Photography - http://www.3PenguinsPhotography.com :::

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