What is the single most interesting thing or trend you’ve seen coming out of CES and why? And what does it mean for marketers? We posed those questions to ClickZ Expert contributors attending CES 2011, the consumer technology tradeshow in Las Vegas.
Here are their assessments, shared with ClickZ via e-mail.
Mass Relevance CEO Sam Decker: There is a lot of talk among hardware folks about tablets and 3D. But I think the most important trend is that “convergence” (talked about so much years ago) is finally happening. It means that Internet connectivity is getting into every device. Therefore digital content and interactivity is getting integrated into TV viewing experiences, signage, car stereos, refrigerators, you name it. This is an opportunity and a challenge for the non-hardware folks (software, content, advertising) to manage across multiple platforms and displays. And that trend will have larger implications to marketers than 3D! [read]