So you spent countless hours in internal meetings, fought detractors for budget allocation, and worked tirelessly with a new crop of “everyone-knows-them” vendors on design and development. The fruits of your labor have culminated with your shiny new app. Congratulations, you are now at the starting line!
As the app garnered more attention for the mobile phone than virtually anything since the phone call itself, companies of all sizes have been seduced by its potential. Brands, content publishers, and developers filled the Apple catalog with great enthusiasm. But often overlooked on the speedy path to the consumer’s pocket were necessary overall strategies and marketing plans. [read]