“How much life insurance do you have?”
Zig Ziglar liked to say that with that one question, you could tell if someone was a successful life insurance agent. If they’re not willing to buy it with their own money, how can they honestly persuade someone else to do so?
If you’re in the music business but you never buy tickets or downloads, can you really empathize with the people you’re selling to?
My favorite: if you work for a non-profit and you don’t give money to charity, what exactly are you doing in this job? I’ve met some incredibly generous people in the charitable world, but… [read: Seth Godin]