The majority (80%) of emails sent with coupons received higher open rates and transaction rates than non-coupon campaigns, according to a new report from Experian Marketing Services.
Seventy percent of coupons-using households get their coupons from newspapers. However, the Internet is a growing coupon resource. Over the last three years, the number of households that get their coupons online has increased by 46 percent.
Click rates trended higher for coupon emails, with an average of 17 percent for coupons redeemable online and 24 percent for coupons redeemable in-store. [read]
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