IF YOU can remember the days of cassette tapes, leather-bound planners, and yellow legal pads, you may be aging out of Apple’s target demographic. At the company’s Worldwide Developers Conference on Monday, in its first post–Steve Jobs design overhaul, Apple unveiled its newest operating system, iOS 7: a flat, textureless interface, unencumbered by the metaphorical three-dimensional design flourishes its visionary leader once touted. What it signaled: Apple is embracing a generation that has come of age using screens and two-dimensional apps.
“There’s going to be lots of people under 20 who soon enough are not going to understand what [these textures] are—and a yellow notepad is not going to make sense, because they grew up on computers,” says Mark Gurman, an Apple enthusiast who writes for the website 9to5Mac and who broke news of the flat design in late April. [read]