http://rack.2.mshcdn.com/media/ZgkyMDEyLzEyLzA0L2FiL2RvcHVibGlzaGVyLjVqSC5qcGcKcAl0aHVtYgk5NTB4NTM0IwplCWpwZw/babbd156/aa5/do-publishers-still-need-native-apps--2d74664dc6.jpgWhen Apple released the iPad, media organizations rushed to launch robust native applications for the device. Given the amount of traffic publishers are seeing from mobile-web browsers, coupled with improvements in HTML5, the success of the Financial Times‘s mobile web app, the difficulties of constantly iterating for new versions of iOS, and the rise of Android and other mobile software platforms, does it make sense for publishers to continue to invest in native apps for tablets and smartphones?

That was the question that repeatedly cropped up in a panel with Google’s Bonita Stewart, the Financial Times‘s Rob Grimshaw, New York Media’s Larry Chevres and Mashable‘s Adam Ostrow at the Mashable Media Summit on Friday. [read]

About these ads

About joetheflow

I'm a multimedia designer, video editor, photographer and musician who likes just about everything so here's a place to share. I'm left-right brained which is both a blessing and a curse but never boring. Check out: 3 Penguins Design - http://www.3PenguinsDesign.com ::: 3 Penguins Photography - http://www.3PenguinsPhotography.com :::

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s