Your photography clients are dying to tell you that they want portraits that communicate. They want lifestyle portraits. If all they wanted was a portrait of their kid sitting on a black stool in front of a grey tie-dyed background, they would have gone to Walmart. When clients go to a professional photographer, they want to receive a portrait that exemplifies what they love about the person you photographed.
The mother who takes her son to a photographer for senior portraits wants the photographer to take a picture–one instant in time–that shows who their son is. The family that hires a photographer to take pictures of their family wants the photographer to capture an image–an instant in time–that shows the love that the family members have for each other. [read]