It can always be found cheaper online.
That’s the new rule for the new age of business.
And while you offer something of value, your prospects are willing to spend $8 on shipping and handling if they can shave $4 dollars off the price you charge.
It’s outrageous! It’s unfair. It’s not logical.
And yet, more often than not, you’re giving them every reason to do so.
How Business is Done in the Wild West
I used to know a business owner who did very well for himself.
He was a people-person. He knew everyone in town.
Everyone wanted to do business with him because he provided the most personal service.
Hours were spent helping his customers [read]
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