Recent years have found microphone manufacturers facing a steady stream of obstacles, ranging from the FCC to the economy. January’s Winter NAMM Convention, then, provided insight into how the companies have responded—and what their plans are going forward.
“There’s no question that there have been big challenges in the marketplace,” observed John Maier, CEO of Blue Microphones. “I think what we saw at NAMM was probably a combination of necessity and optimism from us and others. Necessity in the sense that companies really have no choice but to adjust product lines and price points, and add new products just to try and grab market share and create some excitement for their customers. Optimism in that it’s been a couple of years of a very tough market, and I think there’s a general feeling that it really can’t go anywhere but up.” [read]
