Advertising is more than simply advertising your product/service these days, the art of persuasion has come a long way since the first paid advertisement way back in 1936.
Jef I. Richard once said, “Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” Creativity has taken the front seat in the world of advertising, be it a television ad or a print ad, a billboard ad or my favorite form of advertising: guerrilla marketing.
Call me crazy, but I am one of those people who makes an effort to check out all the latest ads. Only because, I’ve realized that you can learn a lot about being creative through these ads and I love the way some companies use ‘sense of humor’ as their selling point. You will be surprised how some advertisements manage to inspire you as well. So let’s have a look at some award winning ads of 2011: [read]
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