Are you considering whether your company should use social media to connect not only with your customers, but also with your employees, partners, and suppliers? Before you decide to encourage your key executives to blog, or start looking at private social networking Enterprise 2.0 platforms, consider the following two scenarios based upon real examples and ask how the executives at your company would react:

  1. An executive publishes her first blog post, primarily addressing his employees, but open to the public. She intends for the blog to help the survivors of a recent downsizing, mentions that those who left the company are talented employees, and that the survivors should do things that replenish their spirit. The wife of a laid-off employee sends the CEO a letter demanding the resignation of the executive because she finds the section on replenishing the spirit frivolous and insensitive. What would your CEO do? [read: Havard Business Review]
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