Why The Baker Should Not Be Running The Bakery — And Other Tips For Entrepreneurs

Daniel Odio is co-founder and COO of PointAbout.com, but beyond that, he’s an entrepreneur and gadget geek with more gear in his “social media travel bag” than Carrot Top. Daniel sat down for an interview on The Hopkinson Report Marketing podcast.

So if you want to become an entrepreneur, there’s a theory from the book “The E-Myth” which basically says, the baker should not be running the bakery. What they mean by that is, people think, for example, ‘Oh, I love to bake, I should open a bakery!’ But running a bakery is a completely different skill set than baking…

You can read the full story and listen to the podcast at Wired.com.

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