If you’ve been hearing a lot about something called “Bing” lately, it’s because the rebranded search engine is expected to (finally) give search king Google a run for its money.
Bing search service was unveiled last week, and its beta version is available now (officially launches June 3). The re-tooled Microsoft Live (also known as Kumo) has so far received favorable reviews from the tech community. So, why is Bing different than Google? That’s the big question.
First, Microsoft is marketing Bing as a “decision engine,” stating that the search functions bring more relevant results and organizes them in a more meaningful way. Bing offers tabs for different kinds of searches similar to Google and including “images,” “videos,” “maps” and “shopping.”
Aesthetically, Bing’s home page has been called “prettier” than Google’s, often featuring landscapes and other stunning photography, and is set to change daily.
According to Microsoft, Bing isn’t expected to be a “Google killer,” but merely a start to more improvements on their search engine that are to come; so if it doesn’t quite tickle your fancy yet, come back again soon.
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